Unit 2C3

Distinction level - editing and layout change.

Sample Client Advertising Proposal.

Proposal submitted on: 9^th January 2011

To: The Head of advertisement co-ordination.

Proposal presented by: Mac Schaffer of Lucy Cosmetics Ltd.

To Whom It May Concern,

This is a Client advertising proposal for the new range of Lucy Herbal Skin Products. This proposal is being presented to all our existing and prospective clients proposing an advertisement plan for marketing regulations of our new range of products.

Here is an overview of our latest products. This new line of “Lucy Herbal Skin Product’s” evolved from extensive research on corrective, curative and potential healing properties of various herbs, their oils and extracts useful for both skin and hair. Recently these products were approved by the international dermatology standard, UK.

They have certified that the product is extensively useful for rejuvenating the skin and hair follicles; our products will help by nourishing from the inside.

Advertisement Plan:

• We have planned to promote this new range of product through renowned beauty magazines and newspapers.
• We also plan to hold promotional events at various places just before its release, in order to promote the products among large numbers of people.
• Advertisement process can be regulated through various television channels.

Total cost estimated for advertisement budget: $24600 approximately.

Advertising will commence from: 26^th January 2011.

Product shall be released: 1^st February 2011

Last date of proposal acceptance: 18^th January 2011

Thank you for your time.