task 2 product proposal unit 18B

Proposal submitted on: 9^th January 2012

To: The head of advertisement co-ordination of the House of Fragrance LTD.

Proposal presented by: Chrystalla Athamou.

To Whom It May Concern,

This is a Client advertising proposal for our company “Superi”, our new perfume product. This proposal is being presented to all our existing and prospective clients proposing an advertisement plan for marketing regulations of our first ever fragrance.

The new upcoming fragrance of the year has evolved from extensive research regarding what women want, what they like to wear on a night out when they’re trying to make an effort for that someone special.

Here is an overview of our latest products. Our past products have specialized in women’s lotions and oils that help to enhance moisture and give longer lasting elasticity to the skin. The oils that our products use have a natural fragrance that is slowly released throughout the day. These products were recently approved by the international dermatology standard, UK.

To advertise our product we have organized different methods of advertising using the following media;

•   Renowned beauty magazines and newspapers that directly target our market.
• –       We also plan to sponsor various events or clothing lines in order to breakthrough to a larger amount of people than originally possible.
•    Advertisement placements have also been arranged to be regulated among certain television channels.

The total cost for the advertisements have been budgeted at £100,000 approximately. Advertising shall commence two weeks prior to official release.

Release date: 12^th Febuary 2012.

We look forward to hearing your response.